Journalist, statistician and freelance writer for The New York Times (Project Leader)
· New York, U.S.
Our Go to Market Strategy: sign up people to use our web extractor tool to easily cite any website in APA and MLA. Use the tool to sign up users who need more help coming up with an idea to write about or need related quotes to make a great argument. We have already seen at least 10 people this month who have paid up to $125.00 for our extended help on their specific problem. The extension will enable us to track what people cite and make suggestions for others following in their research footsteps.
I see you evaluating this from a product perspective which is good, however, I am more referring to raw go to marketing strategy. Who exactly (like to precision) are the first groups of people you’re going after?