Nice strategy @Steven Rocker.
I would like to share my mind on this. Since the app is specifically being targeted for the students, I would suggest that you distributed the app to some of the college clubs that focus on writing of any forms, from technical papers to stories.
The students could be given the app for a short testing period where they would use the app extensively for their writings and also review the app so that the app could be fine tuned further. They could then in turn write about this app using the app such that every college will have at least a dozen reveiws of the app.
How about also organising an online contest of sorts where the students need to write quality contents with the help from the app?
P.s. Thank you very much Steven Reubenstone for brining this app to notice. I feel that the app is very convenient for the students and writers.