Let’s follow the lean startup principle as Steven mentioned.
The target age group is 14-21 years.Most of these kids are in Higher Secondary and Undergrad courses and not many courses on the web cater to improve their creativity.
Also there are many companies that offer workshops that last for a day or month (most of which is rote learning) and cost very high.Parents still pay for them thinking it’s rocket science!
Secondly , I suggest we start off with beginner level.Most kids in India don’t even know what an Arduino is and we must address that first and foremost.
For the user persona, I shall take videos and post it in a week’s time.
Lastly I would like to thank Ranjan Dailata and Steven Reubenstone for the valuable inputs.