When you’re looking for somewhere new to go or something new to buy, where do you turn to for advice? Whether it is for business, your personal life, or your health, chances are you rely on the Internet to help you find what you need. But when you’re on the go, mobile searches aren’t so simple: they often don’t provide exactly the information you’re looking for. A simple search for a new coffee shop or a retail store that specializes in fair trade clothing can quickly turn to hours of falling down the rabbit hole that is the Internet, with little idea of which reviews to trust. This process is time-consuming and more often than not fruitless, leaving both consumers and businesses frustrated. For businesses on the other hand, getting discovered on mobile is challenging too. In today’s ‘age of assistance’ consumers are interacting with brands 2X more on mobile than on other platforms so brands don’t only need to be responsive and quick, they also need to get discovered via intelligent assistants and voice searches. If brands can’t deliver in a fast and frictionless matter right away when consumers ask them questions, they won’t compete. According to new research from Think With Google, brands are providing ‘help’ and ‘assistance’ due to these two characteristics being among consumers’ top priorities when interacting with a company.
A Large And Growing Market:
In recent times, search & social have become essential ingredients of many successful marketing programs with an average of 3.5 billion search queries on google a day and 1.18 billion active Facebook users. Consumer behavior differs greatly between people using networks for different jobs. Search is mostly about demand fulfillment and social is mostly about engagement, interaction, & discovery.
Nowadays, people have many apps and entrust them with using a lot of their personal data. App companies and online platforms are expected to use this data to understand personal preferences. The biggest value collected by companies on their servers is data. Every day, millions of records about people, things, and places are gathered. Current database systems come with built-in authorization and security methods because of this, limiting access to this data only to those who can prove they should have access to it. Thus, most people cannot access data from platforms like Google, Twitter, Facebook, and Amazon, or any other platforms, even the smaller ones. This data is an economic advantage to these apps and platforms, which are generating data strictly for the purpose of making money through the traditional advertisement models that the businesses are built on.
What if we lived in a world where the innovations that could be created with this data weren’t limited solely to the platforms gathering it? What if there was a platform that didn’t fall short of providing highly relevant search results based on social connections and customized content feeds generated from intelligently sourced data layers? Companies rarely perceive themselves as social agents of change, even though the connection between social progress and business success is increasingly clear. What if we change the business model of these companies?
Loop will use social media for good by creating a map-based social network and app connectivity platform. It is an app focused on fostering local connections and creating helpful communities offline. Loop will become the execution layer that fulfills queries originating from voice platforms, bots, in-app searches, and other emerging platforms, while at the same time harnessing location intelligence to track, understand, and anticipate behaviors of users. This will allow Loop to create a true digital concierge. With the help of our revolutionary platform, Loop users can search, find, and curate information and news that they can use to create brand new experiences and interactions unlike anything they have experienced before.
Loop will do this through gathering data from multiple platforms and creating an open data ecosystem, breaking down barriers inherent to the traditional search platforms that create siloed data.
Loop begs the question: What if we could create a company that provides similar functionalities of existing platforms, but relies on sharing data as its business model?
To truly embody the connectivity platform of the future, Loop plans to make the web faster, safer, and more open. We want to create a truly new version of the internet that bridges the connectivity gap between users and consumers. Search is no longer just about typing in keywords to find information—it’s also about asking a question or speaking a command and expecting an executable action: “play my favorites playlist,” “make a reservation,” or “find a hotel nearby.” The challenge is that these actions are most often found in apps and can’t be accessed via Web crawling. Loop understands the actions that reside in apps, and creates an index that maps actions to apps so that they can be accessed instantly and used to fulfill instant commands. As the search market changes, Loop will create a better-connected world of information and foster community.